In this episode of I Am Tourism Stories, Anton Lategan, Managing Director of EcoTraining, shares some of the most powerful lessons learned from almost 30 years in conservation tourism.

For anyone working in tourism today Anton’s perspective is deeply relevant. He unpacks what makes a truly great guide, what the rest of the world is teaching us about nature-based travel, and the hard truth about what most tourism brands get wrong when they talk about “community partnerships.”

This is one of those rare conversations that challenges you to think more seriously about why we work in this industry, who we serve, and how we scale connection without losing care.

Key takeaways:

• “You can reach hearts through nature — but it only lasts if you follow through with integrity.” 
• “Tourism can’t protect land without people. Work with communities like you mean it.” 
• “We’ve taken lions to living rooms in Shanghai. Reach matters — but so does what you say.”

Want to connect with Anton or learn more about EcoTraining’s programmes? Visit www.ecotraining.co.za or email enquiries@ecotraining.co.za