In this episode of I Am Tourism we sit down with one of the sharpest minds in digital storytelling — and while no one officially crowned her, this conversation proves why Nidha Narrandes might just be the Queen of TikTok when it comes to tourism.

Because the rules of tourism marketing have changed. Discovery doesn’t start on Google anymore. It starts on social media. And increasingly, it starts on TikTok.

Nidha, founder of Reel Stories, unpacks why video is no longer an optional add-on to your marketing strategy — it’s the engine driving visibility, trust and ultimately, bookings. This is an important conversation for every tourism operator, lodge owner, destination marketer and DMC because: The industry is still marketing the way it did five years ago — while travellers are consuming content in an entirely different way.

Key Takeaways:

• “If you’re not willing to loosen your grip on ‘perfection’, you’ll struggle to grow online.” 
• “You can’t fake authenticity — especially in tourism. Audiences will call you out.” 
• “If you’re not entertaining, you’re invisible. Social media is social — act like it.”