In this feel-good episode of I Am Tourism Stories, host Natalia Rosa chats with Noli Mini, wellness entrepreneur and Chairperson of Women in Tourism Western Cape, about building a business in one of the most competitive corners of tourism: the spa and wellness space.

Noli shares her journey from her beginnings as a hotel spa therapist to becoming the driving force behind Relax Spas, a proudly women-led brand making waves across South Africa. She talks about leading with heart, building partnerships rooted in real engagement, and why showing up matters more than ever.

She also previews her new venture — the Noli Mini Lifestyle Collection — a Cape heritage-inspired wellness brand designed for hotels, guesthouses, and retail spaces.

If you’re in tourism and trying to stand out in a competitive space Noli shares real insights on how to do it with heart and hustle.

Key Takeaways:

• “We grow through the people we spend time with. That’s where opportunity lives.”  
• “Spa isn’t just about treatment — it’s how we tell our story through touch and culture.”  
• “Partnership means showing up, staying visible, and building something together.”